Garden and construction equipment, spare parts, service
Sadmarket is a specialized dealer center in Kyiv, operating since 2010. Sales, warranty service and repair of garden and construction equipment. A catalog of 20,000+ SKUs with plans to scale to 100,000 and expand into European markets.
Speed up catalog growth without losing content quality, and prepare the infrastructure for scaling
Sadmarket runs on Horoshop, and the platform covers the basics for now. But the business hit two problems that were slowing growth. First — a huge queue of products waiting to be added. Garden equipment isn't just the machines themselves, but hundreds of spare parts for every model. Manual card creation moved slowly, and the queue kept growing. Second — prices depend on currency rates, since most products are imported. Updating prices by hand on every rate swing meant both delays and mistakes.
We connected the PIM to the company's ERP — with both automatic and manual updates of prices and stock. We set up automatic currency rate tracking: when the rate changes, prices are recalculated and updated on the site with no human involved.
Regular equipment and spare parts need fundamentally different descriptions. For the spare parts categories we created dedicated prompts that account for their specifics. As a result, the system generates completely different description formats for equipment and for parts — and both meet the client's quality expectations.
The system doesn't just generate descriptions — it automatically builds structured product attributes with duplicate control.
Add a product — and the system takes it from there:
The client plans to open stores in European countries. The system is already prepared: automatic translation of all data into the required language and synchronization with a new store — set up in minimal time.
We automated synchronization with Horoshop — prices, stock and currency-driven changes update without manual work. Adding new product cards got dramatically faster thanks to automatic generation of attributes, descriptions and SEO. And content quality didn't drop — it improved, thanks to custom prompts for each product type and duplicate control tools.
Active partnership.
A large catalog with diverse products isn't a problem — if the system can generate fundamentally different content for each category.
We'll show you how AI works on your actual products