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Detailed case study

zhuk.ua

Consumer electronics, mobile tech and home appliances

ZHUK is a national chain with over 260 stores across Ukraine. An online store with 150,000+ active products in mobile technology, electronics and services.

The task

Replace a platform that had reached its limits with a solution that scales without restrictions — while fully preserving the data and the team's familiar workflows

250K+ Products migrated
260+ Stores
PIM + eCommerce Fully connected stack
01

The challenge

ZHUK ran on Horoshop — a platform that at some point stopped matching the company's scale and ambitions. It lacked tools for managing a huge catalog, automating content processes and flexibly extending functionality. Meanwhile, the system had accumulated hundreds of thousands of products, including archived ones, and a large content team worked with well-established processes.

The task wasn't just to migrate to a new platform, but to build an infrastructure that handles the current volume, unlocks new tools — and doesn't break what already works.
02

What we did

A new platform from scratch: eCore PIM + eCore Soft

We built a full-fledged online store on the combination of eCore PIM (data management) and eCore Soft (our own eCommerce framework). We set up complete synchronization between the PIM, the website and the company's ERP. We migrated over 250,000 products, including archived items — with no data loss and no business downtime.

Content workflows: a familiar environment + new capabilities

We configured the content team's working environment around the team's habits — the tools they were used to were preserved. On top of that, we added what they never had before:

  • Batch data processing Mass editing of attributes, statuses and prices for groups of products at once.
  • Convenient product copying Creating new product cards based on existing ones — in a few clicks.
  • Simplified variant creation Variants by color, storage capacity or bundle — without the routine.
  • Rich content for product cards A visual editor for building rich descriptions with media elements.

Automation that didn't exist before

  • Chains of automated actions Add a product — and the system generates the SEO data itself (title, description, URL), translates attribute values and optimizes images.
  • AI tools for content Description generation and text processing — right inside the PIM interface.
  • Automatic image optimization On upload, photos are automatically resized, converted and compressed.

Control and reporting

  • Content manager activity history Every change is recorded — who, what and when.
  • Flexible reporting system Management sees the team's productivity, processing speed and problem areas.
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What's being rolled out now

Automated supplier management. A system for automatically processing supplier price lists: parsing data from various formats, matching it against the catalog and automatically creating new product cards.

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What's next

A loyalty program. Launching a full-fledged loyalty program for the chain's customers, built on a dedicated eCore PIM module.

03

The result

The company got an infrastructure with no scaling limits. 250,000+ products run reliably. The content team kept its familiar processes and gained tools that didn't exist before. Automation freed the team from routine work — and that time now goes into growth.

The key point: the eCore PIM + eCore Soft combination means any new feature — from a loyalty program to automated pricing — can be built without switching platforms and without the limits of a third-party solution.
250,000+ products. 260+ stores. Zero platform limitations. ZHUK moved from Horoshop to fully owned infrastructure — and now grows at whatever speed it chooses.
Status

Active partnership. Work is underway on automated price list processing, with a loyalty program launch planned.

"

This case is about scale without compromise. 250,000 products, 260 stores, an owned platform — and none of the limitations a third-party SaaS imposes.

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